TV 2 came to us to develop new idents for their launch of a new channel TV 2 Sportskanalen. When it comes to sports graphics they’re usually pretty intense so we came up with the idea to have these idents feel like a refreshing break leading you into the next storm of competing whirls. Layers and layers of content constantly streaming in the world of sports represented here by bending objects with different materials eventually forming the typo which is TV 2 Sportskanalen.
TV2 Sports News Ident
Client : TV2
Øyedrops : Concept, Design, Motion